Mary Beth Lacki
|Name||Mary Beth Lacki|
|Position||President + Brand Strategist|
|Company Name||White Crane Consulting, Inc.|
|Years in Business||Since August 2017|
|My Business||Picture is this way: White Crane Consulting is like your outsourced Chief Marketing Officer. As a brand strategy firm, White Crane Consulting partners with businesses to develop strategic marketing communications plans that result in increased business and improved brand awareness. By uncovering the essence of your brand, or soul of your company, you business has the power to better articulate WHO you are, WHAT benefits your product or service brings, and WHY you matter to your targeted audience.
White Crane is focused on supporting women-owned businesses, however, we work with all business leaders who are serious – and ready – to drive impactful results.
|Key Words:||Branding, Brand Strategy, Marketing Strategy, Sales Strategy, Digital Marketing Strategy, Social Media Strategy, Copywriting, Integrated Marketing Communications Plan, Market Research, Customer Analysis, Brand Development, Brand Awareness|